#essay{:title        "Redesigning MyNames' Login Flow",       :date         #inst "2014-08-22",       :reading-time "1 min"}

Redesigning MyNames' Login Flow

2014-08-22 · 1 min read ·

I originally modelled the MyNames' login screen after that of Amazon. My assumption was that millions of people would be familiar with their login/register flow and that the e-commerce behemoth must have spent thousands of dollars on user-testing to optimise conversion for their thin margins. I was wrong:

Behold, Amazon's Sign in Page

Amazon's Old Login Screen · click for true colour

Working from that, I ended up with what was the original MyNames login screen.

Old & Complicated

Old MyNames Login · click for true colour

Yuck. There's a lot going on, but it worked, for a while.

Let's break up the two main ideas of logging in and signing up into clearly contrasting tabs.

New & Clean

New MyNames Registration · click for true colour

There are a number of usability considerations:

Already have an account?

New MyNames Login · click for true colour

We think this format places less cognitive load on the user. Do you think the new design is cleaner?